Conclusion

All in all, the Singapore biennale had done a great job in putting up such a wonderful show to the international audience. They had fully used the 8Ps of the marketing mix to bring out the “wonder “of this event. However, there are still some areas I feel they can be improved, for example would be the promotion, they should put up more advertisement or more publicity to let the public be more aware of such big scale event is coming up.

Besides that, the organizer has did a great job, might it be the flow of the programming, the product of the event or the reasonable price that they had set. On top of that, things I felt things that they did really well are the place mix and price mix. The exhibitions are not cramped in one single place but spread out in different locations, this also will allows the visitors to have a chance to visit other attractions in Singapore when they go the see the biennale exhibitions. Price wise, I think the price is affordable for such a big scale event. There are also discounts for different groups in the public so that students and senior citizens also have a chance to experience.

This is one of my wonderful experiences with many of the events that I have attended. Besides the art pieces that made me stand in awe and bring out my curiosity to know more about arts, the different marketing mix that the organizers used and how successfully they carry it out are also very impressive. I

So, this year’s biennale is successful, because it really made me wonder!